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The company revealed the long-term tie-up with the car maker today 14 April that will see it benefit from the worldwide media attention set to engulf what will be the first commercial flight into space later this year. Land Rover expects the launch to help cement its brand positioning around adventure, innovation and exploration as it looks to build on global sales success in The deal spans the run-up to the flight and beyond through a Brooklyn Brothers-created campaign across all its markets. Neil Ross Russell, head of brand partnerships at Virgin Galactic told Marketing Week the Land Rover deal is the start of its charge to recruit partners capable of fuelling the operation of the business. While there are an unlimited number of sponsorship slots available, the company is on the hunt for clothing, technology, timing and insurance partners. There are a lot of elements that we have to tick off when it comes to running a space line and that includes transportation and technology. The commercial space line is currently in talks with broadcasters in all its key markets to screen the flight. It is using its exclusive deal with American broadcaster NBC as a template, which includes several documentaries.
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Branson made the announcement from Melbourne, anywhere he is attending Saturday's Australian All-encompassing Prix. He announced the news a minute ago before the Brawn team secured the first two grid positions after qualifying, with Jenson Button in pole arrange. Branson added, We are very assertive that the Virgin Car driven as a result of Jenson Button and Reubens Barrichello bidding go from strength to strength this season and look forward to a great future for the Brawn GP team. Brawn Grand Prix is a newcomer to the F1 world. Administer by former Ferrari technical guru Ross Brawn, the group was formed afterwards Honda pulled out of Formula Individual because of the global economic decline. Brawn kept the same driver align of Brazil's Barrichello, the most knowledgeable driver on the grid, and Close, who has had to play agree with fiddle following the emergence of earth champion and fellow-Briton Lewis Hamilton. Saturday's qualifying positions marked the first age a new team have started their first race from the front argue since the 70s, according to Formula1. Billionaire Branson is famous for his Virgin brand, which began with composition shops and record label now includes airlines and interests in publishing, nightclubs, hotels, and a makeup line. Air travel testing is under way for a new Virgin venture, Virgin Galactic, which will launch space tourists into assistant orbit.